Corporate Culture

One of my senior projects at the University of Utah was making a video about culture in the workplace. It was called Corporate Culture. I haven't watched it in a while, but I'm sure it's full of moments that will make me cringe.

It's interesting that 13 years later, I would say that one of our company's greatest assets is our culture. Pinnacle has an excellent work atmosphere. There is very little drama and almost no gossip. There is a lot of teamwork and most people get along very well.

In addition to that we have a high standard for customer service. Our culture is priceless.

As the CEO, I usually get credited for that culture. The truth is, it's not my culture, it's the culture of the people who work there.

Our secret is that we have figured out how to hire the right people. We know what type of people fit in at Pinnacle, and will help enforce the culture.

We will hire on fit before skill set. If someone has a great personality and will fit in with our team, we can train them how to do their job. We can't train someone how to fit in to our team.

Obviously, our preference is that they have the skill set and the cultural fit, but if push comes to shove, culture wins.